Emma Raducanu and Jack Grealish star in Sports Direct's Christmas 2021 campaign, Go All Out, alongside British rapper Big Narstie, and sports stars including Maro Itoje, Dame Dame Jessica Ennis-Hill, Andrew Johnston, Katarina Johnson-Thompson and Conor Benn.

The campaign 'cements the retailer as the go-to destination for people looking to give the gift of sport and fitness this Christmas', encouraging people to go outside and play their chosen sport, and Beckie Stanion, Chief Marketing Officer at Sports Direct, commented 'After the challenges the nation has faced over the past year, we’re excited to encourage everyone to Go All Out this Christmas - with the help of some of the country’s biggest sporting legends. Whether you’re working on legs like Grealish, sprints like Ennis-Hill or backhands like Raducanu - it’s time to shrug off the cold, step out and make this season your best one yet'.